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UPPERCASE Magazine (with Subscription Giveaway!)


UPPERCASE Magazine is a stunning publication to behold. Published for "the creative and curious," UPPERCASE, now in its 13th issue, explores facets of craft, fashion, and design. And it's a bit of an enigma in a world of digital publications. The hefty quarterly publication is printed on lovely stock and is filled with inspiration and visual treats. There are very few ads, and the ones included (like STC Craft favorite Purl Soho) are as gorgeous as the magazine itself. You can find UPPERCASE in bookstores, but also in luxe shops like Anthropologie.

The journal is the vision of Janine Vangool, the publisher, editor, and designer. We're thrilled to have had a chance to ask Janine a few questions about UPPERCASE.

STC: How would you describe the philosophy of UPPERCASE? 

The tagline for UPPERCASE magazine is "for the creative and curious" and this really is the somewhat loose guideline to content appearing in the magazine. Though the content is based in graphic design, illustration,  and crafting as its starting points, with such a broad statement the articles can be quite eclectic. I think it is this curious bent that makes the magazine unique and hopefully surprising with each new issue.
We like to support the creative endeavours of our readership and therefore much of the written content, photography, and illustration is commissioned from our subscribers, open calls for submissions, and through connections made in our social media circles. I strongly believe that the magazine is a collaborative effort with its readership.

STC: How do you come up with a theme for each issue?
I categorize and archive all the submissions and suggestions that come my way, as well as favourite blog posts, Flickr images, Etsy shops, tweets... When you're looking at so many things, you start to see common threads and emerging themes. So an issue's themes are a combination of these discoveries and topics of interest to me personally.
STC: What are the benefits to publishing a paper magazine in a "digital age"?
The physical format of UPPERCASE magazine is part of its appeal—it is something that you hold, carry, collect, and keep. I always strive to make each issue an object that is well-crafted and has attention to detail in in its paper stock, special print processes, or formats... these are the things that make print so special. Unlike digital magazines, which I think promote attention deficit, when you're reading a paper magazine you have more commitment and a more intimate experience!
Though the expense to produce a paper magazine is considerable, I think my readership feels the same way I do and are willing to invest in a long-term relationship.
Obviously, what UPPERCASE is doing is very much in the line of how we think here at STC Craft! So we're thrilled that Janine generously offered a subscription giveaway to one lucky reader. To enter, just leave a comment here by April 30 at 1PM EST. One lucky winner will be chosen at random.
To read more about UPPERCASE, visit their blog and don't forget to subscribe!
Click here for full official rules.

Reader Comments (48)

I love this magazine! I haven't been able to find it in my area yet but I try to follow it on Twitter and Instagram. I love everything I see!

April 24, 2012 | Unregistered CommenterEmily

Looking through "Uppercase" is always a pleasure, and Ms. Vangool is right: I keep every issue I've purchased.

April 24, 2012 | Unregistered CommenterJennie

I will keep my eyes open next time I'm in an Anthropolgie store for these magazines, they sound visually wonderful. We currently subscribe to Monocle, which is another holdout of creativity in the paper world. I have high hopes that Uppercase will provide a similar visual/reading experience.

April 24, 2012 | Unregistered CommenterJennifer

What a beautiful source of inspiration! I would so love to win a subscription. Heck, I'd love to write for them! Thanks, Melanie, for hipping me to Uppercase!

April 24, 2012 | Unregistered CommenterLeslie Nipkow

Wow!! This looks amazing. And if the blog reflects the quality of the magazine, it will definitely be on my must have list.

April 24, 2012 | Unregistered CommenterKat

I've recently picked up this magazine through one of my favorite stores, Assemble Gallery & Studio here in Seattle. Haven't missed an issue since. :)

April 24, 2012 | Unregistered CommenterKat

So pretty! The binding shot of the stack looks like inspiration for a great quilt.

April 24, 2012 | Unregistered CommenterAmberC

This sounds like an amazing magazine! I would love it and I hope to see it soon around here.

April 24, 2012 | Unregistered Commenterjosie

A must buy when I am at Antho! Love this mag!

April 24, 2012 | Unregistered CommenterCindy

I'm so glad there are other "holdouts" like me for paper publications! I will check my nearby Anthropologie for your magazine!

April 24, 2012 | Unregistered CommenterPam

Oh I want!!! Love this mag!

April 25, 2012 | Unregistered CommenterRebecca

Looks like a really interesting book ~ tho I've never seen one, next time I go to the bookshop I'll be sure to look for it!
Thanks for the giveaway!

April 25, 2012 | Unregistered Commenterelsa

Fab mag! Would love to see more.

April 25, 2012 | Unregistered CommenterHolly

My four kids and I would LOVE to get UPPERCASE in our mailbox!

Thanks for the great giveaway! Would love to see one of these beauties in person!

April 25, 2012 | Unregistered CommenterSara in AL

This reminds me of Everyday Food Magazine but for creativity instead of Food! Love that it doesn't have anything but beautiful ads and minimal at that...wish i could have seen this for the first issues in a store around here...can't wait to see it in person...i guess off to amazon to find it?

April 25, 2012 | Unregistered CommenterGinger

I'm a fan! Thanks for inspiring us!

April 25, 2012 | Unregistered Commenterlana

Looks like a gorgeous magazine. I'll be looking for it in Anthropologie!

April 26, 2012 | Unregistered CommenterJessica

I adore UPPERCASE, and my subscription just ran out with the last issue, so here's hoping luck is on my side!

April 27, 2012 | Unregistered CommenterChristine

Love the style of this mag! Congrats on all of your success! Can't wait to pick up a copy of my own.

April 27, 2012 | Unregistered CommenterRobin

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